Free calculator
Sponsored Post Rate Calculator
Free Sponsored Post Rate Calculator with instant browser-based results and a clear calculation breakdown.
📱 Sponsored Post Rate Calculator
Calculate your sponsored post rate based on your follower count, engagement rate, and platform. This tool uses industry-standard formulas to estimate fair pricing for sponsored content.
Enter your total follower count
Average likes + comments ÷ followers × 100
Different platforms have different rate multipliers
Some niches command higher rates
Type of sponsored content
Suggested Sponsored Post Rate
Rate Breakdown
Base Rate (per 1K followers):
Follower Count Multiplier:
Engagement Bonus:
Platform Multiplier:
Niche Premium:
Content Type Multiplier:
Suggested Rate:
How this is calculated:
The rate is calculated using: (Followers ÷ 1000) × Base Rate × Platform Multiplier × Engagement Bonus × Niche Premium × Content Type Multiplier.
Base rates: $10-15 per 1K followers for most platforms. Engagement rates above 3% add a bonus multiplier (up to 1.5× for 10%+ engagement).
Note: This is an estimate based on industry averages. Actual rates vary based on audience quality, demographics, brand budget, and negotiation. Always research current market rates for your specific situation.
The rate is calculated using: (Followers ÷ 1000) × Base Rate × Platform Multiplier × Engagement Bonus × Niche Premium × Content Type Multiplier.
Base rates: $10-15 per 1K followers for most platforms. Engagement rates above 3% add a bonus multiplier (up to 1.5× for 10%+ engagement).
Note: This is an estimate based on industry averages. Actual rates vary based on audience quality, demographics, brand budget, and negotiation. Always research current market rates for your specific situation.
Want to understand the calculation?
Read the guideSee examples, formula notes and limitations.