Free calculator
Retention Rate Calculator
Free Retention Rate Calculator with instant browser-based results and a clear calculation breakdown.
📊 Retention Rate Calculator
Calculate the percentage of customers or employees retained over a specific period.
Retention Rate:
0%
How Retention Rate is Calculated:
Retention Rate = ((End - New) / Start) × 100
Formula Breakdown:
- End: Number at end of period
- New: Number acquired during period
- Start: Number at start of period
The retention rate measures what percentage of your original customers or employees remained with you throughout the period, excluding any new additions. A higher retention rate indicates better customer loyalty or employee satisfaction.
Note: This calculator provides estimates based on the data you enter. Actual retention analysis may require additional factors and context.
Want to understand the calculation?
Read the guideSee examples, formula notes and limitations.