Free calculator
Repeat Purchase Rate Calculator
Free Repeat Purchase Rate Calculator with instant browser-based results and a clear calculation breakdown.
Repeat Purchase Rate Calculator
Calculate the percentage of customers who make more than one purchase. This metric helps measure customer loyalty and retention effectiveness.
Repeat Purchase Rate
0%
Total Customers:
0
Repeat Customers:
0
One-Time Customers:
0
Formula: Repeat Purchase Rate = (Number of Repeat Customers ÷ Total Number of Customers) × 100
What it means: This percentage shows how many of your customers come back to make additional purchases. A higher rate indicates better customer retention and loyalty. Industry benchmarks vary, but rates between 20-40% are common for many businesses.
What it means: This percentage shows how many of your customers come back to make additional purchases. A higher rate indicates better customer retention and loyalty. Industry benchmarks vary, but rates between 20-40% are common for many businesses.
Want to understand the calculation?
Read the guideSee examples, formula notes and limitations.