Free calculator

Ppc Roi Calculator

Free Ppc Roi Calculator with instant browser-based results and a clear calculation breakdown.

PPC ROI Calculator

Calculate your Pay-Per-Click Return on Investment

Total Ad Spend ($)

Please enter a valid amount

Revenue Generated ($)

Please enter a valid amount

Cost of Goods Sold - COGS ($ - Optional)

Please enter a valid amount

Return on Investment (ROI)

Net Profit

ROAS

0:1

Profit Margin

Break-even ROAS

0:1

How ROI is calculated:

ROI = ((Revenue - COGS - Ad Spend) / Ad Spend) × 100

ROAS (Return on Ad Spend) = Revenue / Ad Spend. A positive ROI means your campaign is profitable. ROAS shows how much revenue you earn for every dollar spent on ads.

Want to understand the calculation?

See examples, formula notes and limitations.

Read the guide