Free calculator
Marketing Budget Calculator
Free Marketing Budget Calculator with instant browser-based results and a clear calculation breakdown.
📊 Marketing Budget Calculator
Plan your marketing budget: Enter your revenue goals and business metrics to calculate recommended marketing spend across different channels. This calculator uses industry-standard percentages and your customer acquisition metrics.
Business Goals
Your target annual revenue
Typical range: 5-15% for small businesses, 7-12% for B2B, 10-20% for B2C
Customer Metrics
Average revenue per customer transaction
Percentage of leads that become customers
Channel Allocation (%)
Total allocation should equal 100%
Your Marketing Budget Plan
Total Annual Marketing Budget:
$0
Monthly Budget:
$0
Quarterly Budget:
$0
Target Customers Needed:
0
Leads Required:
0
Cost Per Acquisition (CPA):
$0
Cost Per Lead (CPL):
$0
Budget by Channel:
Digital Advertising:
$0
Content Marketing:
$0
Social Media:
$0
Email Marketing:
$0
Events & PR:
$0
Other Channels:
$0
How this is calculated:
• Total Budget = Annual Revenue Goal × (Marketing % ÷ 100)
• Customers Needed = Annual Revenue Goal ÷ Average Sale Value
• Leads Required = Customers Needed ÷ (Conversion Rate ÷ 100)
• Cost Per Acquisition = Total Budget ÷ Customers Needed
• Cost Per Lead = Total Budget ÷ Leads Required
• Channel Budgets = Total Budget × (Channel % ÷ 100)
This calculator provides estimates based on your inputs. Actual results may vary based on market conditions, competition, and campaign effectiveness. Regular monitoring and adjustment of your marketing spend is recommended.
• Total Budget = Annual Revenue Goal × (Marketing % ÷ 100)
• Customers Needed = Annual Revenue Goal ÷ Average Sale Value
• Leads Required = Customers Needed ÷ (Conversion Rate ÷ 100)
• Cost Per Acquisition = Total Budget ÷ Customers Needed
• Cost Per Lead = Total Budget ÷ Leads Required
• Channel Budgets = Total Budget × (Channel % ÷ 100)
This calculator provides estimates based on your inputs. Actual results may vary based on market conditions, competition, and campaign effectiveness. Regular monitoring and adjustment of your marketing spend is recommended.
Want to understand the calculation?
Read the guideSee examples, formula notes and limitations.