Free calculator

Lead To Customer Rate Calculator

Free Lead To Customer Rate Calculator with instant browser-based results and a clear calculation breakdown.

Lead-to-Customer Rate Calculator

Enter the number of leads and the customers they produced in the same period. Optionally add marketing spend and average revenue per customer to see cost per customer and return estimates.

Total leads (count)

New customers (count)

Total spend (optional, $)

Leave blank to skip

Revenue per customer (optional, $)

Leave blank to skip

Lead-to-customer rate

Formula: rate = customers ÷ leads × 100. Cost per lead = spend ÷ leads; cost per customer = spend ÷ customers; ROI = (revenue − spend) ÷ spend × 100. Results describe past data only and do not predict or guarantee future outcomes.

Want to understand the calculation?

See examples, formula notes and limitations.

Read the guide