Free calculator

Cost Per Lead Calculator

Free Cost Per Lead Calculator with instant browser-based results and a clear calculation breakdown.

Calculate your marketing campaign's cost per lead (CPL) by entering your total marketing spend and the number of leads generated.

Total Marketing Spend ($)

Please enter a valid amount greater than 0

Number of Leads Generated

Please enter a valid number of leads greater than 0

Your Cost Per Lead

$0.00

What this means:

Formula: CPL = Total Marketing Spend ÷ Number of Leads

Want to understand the calculation?

See examples, formula notes and limitations.