Free calculator

Conversion Rate Calculator

Free Conversion Rate Calculator with instant browser-based results and a clear calculation breakdown.

Conversion Rate Calculator

Calculate your conversion rate by entering the number of visitors and conversions. The conversion rate shows the percentage of visitors who completed a desired action.

Total Visitors

Please enter a valid number of visitors (must be greater than 0)

Total Conversions

Please enter a valid number of conversions (cannot exceed visitors)

Conversion Rate

Visitors

Conversions

Formula: Conversion Rate = (Conversions ÷ Visitors) × 100

What this means:

Want to understand the calculation?

See examples, formula notes and limitations.

Read the guide