Free calculator

Ad Budget Calculator

Free Ad Budget Calculator with instant browser-based results and a clear calculation breakdown.

📊 Ad Budget Calculator

Calculate your advertising budget based on revenue goals and conversion metrics

Monthly Revenue Goal ($)

Target revenue you want to generate

Average Order Value ($)

Average amount per customer purchase

Conversion Rate (%)

Percentage of visitors who make a purchase

Cost Per Click - CPC ($)

Average cost for each ad click

Profit Margin (%)

Your profit margin on products sold

Recommended Monthly Ad Budget

Required Conversions

Required Clicks

Cost Per Acquisition (CPA)

Expected ROI

Break-Even Point

Conversions Needed: Revenue Goal ÷ Average Order Value

Clicks Needed: Conversions Needed ÷ (Conversion Rate ÷ 100)

Ad Budget: Clicks Needed × Cost Per Click

CPA: Ad Budget ÷ Conversions Needed

ROI: ((Revenue - Ad Budget) ÷ Ad Budget) × 100

Break-Even CPA: Average Order Value × (Profit Margin ÷ 100)

Note: These calculations provide estimates based on your inputs. Actual results may vary based on market conditions, ad quality, and other factors.

Want to understand the calculation?

See examples, formula notes and limitations.